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Here are a few facts about Pantone: Since 2000, the Pantone Color Institute declares a particular color for the “Color of the Year”. Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations’ color standard groups. After two days of presentations and debate, they choose a color for the following year. The results of the meeting are published in Pantone View, which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products.